Passover is a big holiday and it is important to use good Passover themed social media posts to engage your audience. 

Along with Hanukkah, Passover is one of the most celebrated holidays in the Jewish year and that means there is a great opportunity to improve your or your institution’s social media engagement.

This is a nice time to remember that social media is a chance to provide meaning, value, and connection with your community.

There are lots of iterations of these posts and I’m excited to see what you come up with!

This is part of the Social Media Guide for Rabbis and Synagogues 

1. Seder Readings

Each family and community has its own personal choice for haggadot for their seders. One of Passover themed social media posts you can use is to share new readings for folks to use at home! They can be poems, songs, essays, or even images, whatever you think might bring them value.

2. Songs and sing-alongs

So many Passover seders involve songs! This is a great opportunity to teach your community new songs and remind them of favorites. Many communities are already teaching their children these songs. By recording and sharing videos of kids singing the Passover songs, you can bring a smile to everyone’s face.

These kinds of Passover themed social media posts both bring value, like education, while also providing a sense of pride and community.

3. Holiday Recipes

Passover is a significant holiday when comes to food. Brisket, charoset, and matzahbrei are all hotly debated foods and everyone has their own recipe. Kitniyot or non-kitniyot! Each family has its own way of doing things, their own special and favorite recipes, and things they would never cook!

Each of these provides an opportunity to share and engage your audience.

You can post the written recipe, a video of you making it, and if you are on Instagram, posting that Insta-worthy food photo is great.

4. Explanations of the Traditions

Passover has a lot of traditions and obligations. While most Jews run a seder, not everyone knows why we do them! Videos, blog posts, and photos are great ways for you to explain the traditions of the questions, the four cups, and the text of the haggadah!

These specific Passover themed social media posts can encourage your people to engage in a new way with the holiday. 

5. Pictures of kid’s programming/craft making

You can never go wrong with these. Almost everyone loves seeing kids engaging with holiday traditions.

Depending on what you have available to you or your what rabbinate looks like, you might have a preschool, a religious school, or even your own children who can provide you opportunities. Of course, privacy is important, so permission really matters here.

You might want to post pictures of your kids making seder plates, practicing songs (like mentioned above), making table decorations, or all sorts of things!

6. Your own Passover experiences

People want to feel that who they follow are actual human beings. (I’ve said this before and I’ll say it again.)

We each have personal experiences with the holidays. We have an opportunity to show how we celebrate them! You can share your own, personal Passover experiences. Everything is about how you share it, so framing your experiences so that other people can appreciate them is key. You do have to recognize the sense of privacy of your family and those around you.

In the end, sharing your personal life is about balance.

7. Stories of Freedom

Passover is a holiday that celebrates freedom. Around the world, there are so many important stories to be share having to do with Freedom. This is an opportunity to share those stories in the context of Passover. This will enrich the experience for your audience!

8. Kashrut and Kashering Explanations

Passover is unique because of how much law is focused on Kashrut and the process of kashering. As a result, Passover themed social media posts about the kitchen and kashrut can be particularly valuable! New processes and changes in foods are great to share as people will want to know them. 

9. Bonus! Count the Omer

The Omer is a great opportunity, following Passover themed social media posts, to post regularly. There is a built-in structure for providing value! Each day has a theme and concept to make your community’s life better. 

I hope this list inspires you to come up with some great, meaningful, and engaging Passover themed social media posts!