I often get asked by my colleagues: What tool should I use?Here’s the mistake everyone makes:They try to figure out which tool they should use first. This generally causes:

• misalignment
• frustration
• hesitation

…and ultimately, the tool doesn’t work.

Instead, you need to ask these four questions first:

Answering these four questions in order is the unlock you need to choose the right thing for you and your team.

People – Who will use it? Will they need training? Will bad habits need to be broken?

Purpose – What problem are you solving for? What is the purpose you need the tool for

Process – How will the tool actually be used? What is the system you will use to implement it? How does the tool fit into the process you’re developing?

Product – Which product is a good fit for the people, purpose, and process you’ve designed?